One of the biggest and most crucial aspects of successful marketing is connecting to the right audience. Getting to know who the ones that will become your customers. That’s why there is so much emphasis on audience awareness.
And, knowing how to market to your audience goes much deeper than just knowing the demographics. To provide quality content that’s easily accessible by all sectors of your audience, you need to understand who you are catering to.
How to Measure Up
In order to connect with your audience and provide them with quality content to access, start by measuring up who your customers are rather than the usual demographics. Really get to understand who your audience is– speak with current customers and competitors, examine what titles are reading your content, brainstorm what new industry trends are going on that might shift audience engagement… and then clearly define your true audience to maximize content strategies.
Once you defined your target audience, demographic segmentation, and buyer personas– you’ll want to start separating them into different groups and prioritize which groups of people are the most important to consume your content. Next, its time determine what are the best channels to distribute your content to make the right connection. It is best to reach your audience through a mix of channels and platforms and create personalized, relevant and easy assessable content for optimal engagement.
Get Personal and Meaningful
Personalizing your content messages to your audience is considered one of the top marketing strategies, and it’s easier to do when you know the different audiences you serve.
If your audience likes analytics, make sure you use graphs or infographics to convey your message. If your audience is more visual, then engage them with videos and images where visual content captures their attention more quickly. Figure out what makes your audience tick and cater to that.
Connect into Conversion You might also consider testing your content with members of your target audience to not only make sure it’s something they want to see but also to make sure it is accessible for them. You don’t want to have content that’s hard to find or difficult to navigate. The easier your content is to navigate, the quicker and likelier your site visitors turn into conversions.